Playful Fun

Very long over-waited, Alexa Chung has finally crossed over into the realm of designing. Given that her style has been admired and replicated for so many years, it's quite surprising this hasn't occurred sooner. Nonetheless, Chung has finally graced us all with the ability to dress with her supervision as she teamed with Madewell to create a collection. Quoted as casual, fun and playful, this collection is bursting with frills, shorts, velvets and Chung's all-time favourite material: denim.