Monday, 7 September 2009
In the midst of celebrations of 25 years of London Fashion Week and the BFC (British Fashion Council), Oxford Street has introduced High Street Fashion Week this week with Alesha Dixon as its "high street fashion queen" voted by 1,000 West End Shoppers.
Today showed the first stages of High Street FW excitement on three Central Line trains between Tottenham Court Road and Marble Arch. In total, 8 models created a runway show sporting the latest and greatest that the high street has to offer. Stores involved are: Debenhams, Next, River Island, Marks & Spencer, Selfridges, John Lewis, House Of Fraser and Uniqlo.
Laura Ramos, of the event's organiser said: ''It took 20 minutes to complete the Central Line catwalk show, which gave a unique preview of this season's stunning High Street fashion outfits... This is the first time ever that a fashion week has been made so accessible to the public." As a member of the public, I thank you - not that I was there but as someone who is not attending LFW, I am appreciative none the less. Between this, Boris Johnson on the cover of Elle and underground posters for LFW, London transport is really pushing its way to promote consumption.